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The Story Behind Jay-Z’s New Watch Alert [Exclusive Book Excerpt!] (Vibe)
The Story Behind Jay-Z’s New Watch Alert
By Zack O’Malley Greenburg
_Excerpted from a new chapter in the recently released paperback edition of
**EMPIRE STATE OF MIND: HOW JAY-Z WENT FROM STREET CORNER TO CORNER OFFICE**.
Published by Portfolio/Penguin. Copyright (c) Zack O’Malley Greenburg, 2012._
“New watch alert—Hublots!”
Those four words, delivered by Jay-Z in the third line of “Otis,” may not have
struck every listener as groundbreaking. To Redding’s biggest fans, they may
have even seemed a tad sacrilegious. But they marked the beginning of yet
another business arrangement between Jay-Z and a luxury brand, not to mention
a major twist in a decades-long rivalry between Swiss watchmakers Audemars
Piguet and Hublot.
To fully understand Jay-Z’s role in the story, one must start in 1976. That
year, Italian scion Carlo Crocco left his family’s watchmaking company, the
Binda Group, to create timepieces of his own. Naming his company Hublot, after
the French word for porthole (the inspiration for the design of his watches),
he set up shop in Geneva and unveiled his new line in 1980. Though he didn’t
sell a single watch on his first day of operation, Crocco managed to generate
sales of $2 million …
Final Fantasy Tactics OST – Trisection ~ Battle Theme #1
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Tactics Ogre: Let Us Cling Together $7.61 The creators of FINAL FANTASY TACTICS bring you the next evolution in TACTICS games from Square Enix in TACTICS OGRE: Let Us Cling Together! A dream team lead by Yasumi Matsuno has reunited to bring a perfect vision of their lost tale of political intrigue, conquest, and rebellion to vivid life. Experience an epic story where your choices determine the fate of the Walister Resistance. Order TACTIC… |
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Final Fantasy Tactics $23.99 This is the game Final Fantasy Tactics for the Playstation 1. This game may not come with the original case and instructions. We stand by our products and offer a 60 day guarantee. If a game does not work within 60 days from the time you receive it we will gladly exchange it for you… |
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Final Fantasy Tactics: The War of the Lions $6.56 Enter a time where the land Ivalice has been divided by the War of the Lions. Play as either Delital Heiral, the hero who stopped the war, or Ramza Beoulve, whose role remains a mystery. These two characters help you to unlock and discover the history of the war and Ivalice. Features: Witness the origin of the Ivalice Alliance, a series of titles that take place in the same world as Final… |
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Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business $6.56 When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, L… |
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The Practice of Everyday Life $17.21 In this incisive book, Michel de Certeau considers the uses to which social representation and modes of social behavior are put by individuals and groups, describing the tactics available to the common man for reclaiming his own autonomy from the all-pervasive forces of commerce, politics, and culture. In exploring the public meaning of ingeniously defended private meanings, de Certeau draws brill… |
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The Art Of War $8.24 Voltaire said, “Machiavelli taught Europe the art of war; it had long been practiced, without being known.” For Niccolò Machiavelli (1469-1527), war was war, and victory the supreme aim to which all other considerations must be subordinated. The Art of War is far from an anachronism—its pages outline fundamental questions that theorists of war continue to examine today, making it essential read… |
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Fallout Trilogy – 3 Pack Compilation $4.86 Three Smash Hits in One Radioactive Pack! 3 Action Packed Fallout Games in 1! FALLOUT: It’s the year 2161, 84 years after a two-hour-long war that destroyed most of civilization. Mankind soldiers on, living out a hardscrabble life on the surface or holing up in great Vaults built inside caves. You’re a member of Vault 13 somewhere in Southern California, and the Vault Overseer’s got a job for… |
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Hitman: Absolution [Online Game Code] $12.49 … |
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Hitman Absolution: Professional Edition [Online Game Code] $29.99 Hitman: Absolution follows the Original Assassin undertaking his most personal contract to date. Betrayed by the Agency and hunted by the police, Agent 47 finds himself pursuing redemption in a corrupt and twisted world. Key Features: Showcasing Glacier 2™ technology HITMAN: ABSOLUTION has been built from the ground up to deliver a cinematic story, distinctive art direction, and cutting-edge g… |
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Final Fantasy Tactics: Original Soundtrack $32.99 Japan Only. Music & original score by Masaharu Iwata & Hitoshi Sakimoto. Standard double jewelcase housed in a unique cardboard sleeve. 1997…. |